Promotion

One way to provide a promotional mix is advertising.  I could put up posters around the campus.  For publicity I can have a celebrity sponsor my drink.  Also I can do direct marketing my going door to door or sending direct mail.  I can use print media to put ads in the Auburn local newspaper.  Also I can put ads in magazines that are popular in Auburn.  I priced my drink at $1.49 for 20 oz.  I made this my price because that is a common price for the amount of liquid there was.